Google Ads Audit Service
We provide a human produced Google Ads Audit that takes into account the context of your marketing goals.
A Google Ads Audit is a complete review of a Google Ads account to find areas of improvement. Starting from correct setup, identifying wasted spend, opportunities to expand through optimization of campaigns all the way down to keywords.
General account settings
- Conversion Tracking is enabled
- Display and Search campaigns are separated
- Budgets consistent with goals
- Account is running, with no policy or payment issues
Campaign structure & settings
- Campaigns are structured to cover distinct themes within the account
- No overlap between different campaigns
- Bidding strategies are consistent with campaign goals
- Budgets are sufficient and are not hampering conversion volume
- Location targeting is correctly set up to deliver conversions
- Monitor device performance (mobile, desktop, tablet)
Ad Group level settings
- Ad Groups are set up in sub-themes within the campaign
- Bids are correctly set up for each Ad Group
- CPA per Ad Group is on target with account goals
- Ad Groups do not overlap
- Audiences and demographics are consistent with target persona
Keyword and targeting strategy
- Keywords and match types are correctly set up and well thought out
- Each term matches a single Ad Group
- Negatives are shaping traffic correctly, excluding irrelevant terms
- Not too many keywords per Ad Group, managing relevance
- Well converting terms are added as keywords
- Monitor Quality Scores to identify issues and oppertunities
Ad and ad copy positioning
- Responsive ads are utilized to A/B test various headlines
- Ads are consistent with search terms and aligned with landing page
- Ads are eligible to run and there are no policy issues
- Ad extensions enabled
Landing page alignment & 'convertability'
- Landing page has a clear title and call to action
- Forms and other goals work and have no errors
- Is there a need for a variation of the landing page for more granular management?
- Google Analytics is set up correctly providing insights into traffic
Our Digital Marketing Services
We manage all aspects of your Google, social and all paid campaigns to get you the best results
Dedicated Account Strategist with 10+ Years of Experience
An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.
Full Google Ads Account Management
Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.
Social Ads Management
Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration
Analytics & Reporting
Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.
Conversion Optimization & Consulting
A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.
Budget Optimization
Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.
Landing Page & Website Optimization
Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.
Google Ads Audit Application
We will provide you with a Free Google Ads Audit to help you understand how you can improve your account. Please fill in the form below and we will get back to you.