Google Ads Audit Service
We will audit your account to find areas of improvement. We can also work with your agency to help them deliver better results.
Managing Google Ads (formerly Google Adwords) can be tricky, kind of like trying to solve a puzzle where you’re not quite sure what the final picture should look like. You might be dealing with an account that’s a bit all over the place, or maybe it’s just not doing as well as you hoped. The good news? That’s exactly what we’re here for. Our Google Ads Audit isn’t about throwing buzzwords at you; it’s about sitting down, looking through your account together, and figuring out how we can make it better. Just like figuring out a puzzle, we’ll help you see the big picture and find those missing pieces to make your ads work harder for you.
- In-depth analysis of your Google Ads account
- Personalized approach to maximize ROI and ad efficiency
- Optimization of campaign structure and keyword strategy
- Spotting and eliminating wasted spend in your campaigns
- Finding opportunities to grow by optimizing every aspect of your campaigns, including ad groups and keywords
What is a Google Ads Audit: Scopes and Insights
A Google Ads audit is a thorough review of your Google Ads account to ensure it’s set up correctly and running efficiently. It involves analyzing your account to identify areas where money might be wasted, spotting opportunities for improvement, and optimizing your campaigns down to the keyword level. This process helps in maximizing the return on investment by fine-tuning every aspect of your advertising strategy, from the overall campaign structure to the finer details of ad group and keyword optimization.
General account settings
- Conversion Tracking is enabled
- Display and Search campaigns are separated
- Budgets consistent with goals
- Account is running, with no policy or payment issues
Campaign structure & settings
- Campaigns are structured to cover distinct themes within the account
- No overlap between different campaigns
- Bidding strategies are consistent with campaign goals
- Budgets are sufficient and are not hampering conversion volume
- Location targeting is correctly set up to deliver conversions
- Monitor device performance (mobile, desktop, tablet)
Ad Group level settings
- Ad Groups are set up in sub-themes within the campaign
- Bids are correctly set up for each Ad Group
- CPA per Ad Group is on target with account goals
- Ad Groups do not overlap
- Audiences and demographics are consistent with target persona
Keyword and targeting strategy
- Keywords and match types are correctly set up and well thought out
- Each term matches a single Ad Group
- Negatives are shaping traffic correctly, excluding irrelevant terms
- Not too many keywords per Ad Group, managing relevance
- Well converting terms are added as keywords
- Monitor Quality Scores to identify issues and oppertunities
Ad and ad copy positioning
- Responsive ads are utilized to A/B test various headlines
- Ads are consistent with search terms and aligned with landing page
- Ads are eligible to run and there are no policy issues
- Ad extensions enabled
Landing page alignment & 'convertability'
- Landing page has a clear title and call to action
- Forms and other goals work and have no errors
- Is there a need for a variation of the landing page for more granular management?
- Google Analytics is set up correctly providing insights into traffic
FAQ
A Google Ads audit is a thorough review of your Google Ads account to ensure it’s set up correctly and running efficiently. It involves analyzing your account to identify areas where money might be wasted, spotting opportunities for improvement, and optimizing your campaigns down to the keyword level. This process helps in maximizing the return on investment by fine-tuning every aspect of your advertising strategy, from the overall campaign structure to the finer details of ad group and keyword optimization.
How long does the Google Ads audit process take?
It depends on the size of the account, but typically no longer than one week.
How does the audit service integrate with ongoing Google Ads management?
The Google Ads audit is available as either a one-time service or on a recurring basis, tailored to your needs. If you’re satisfied with your current agency but feel they might lack Google Ads expertise, we can assist by pinpointing overlooked improvement areas, aiming to enhance results. Should you consider switching to Google Ads management post-audit, we’re eager to discuss options. Feel free to reach out.
What is the cost of the Google Ads audit service, or is it complimentary with other services?
Depending on the size of the account and the ad spend the cost of the audit ranges between €500 – €1000. If you sign up for a six month contract for Google ads management, we typically provide a complementary audit at the beginning of the contract.
Will the audit also cover the alignment between Google Ads and Google Analytics?
Yes, the order will also cover alignment between Google Ads and Google Analytics, as well as various tracking issues within Google Ads and how to solve them with Google Tag Manager.
Can the audit service accommodate accounts with international campaigns?
Yes, we have experience in managing and auditing international campaigns. For campaigns that have keyword and ad texts languages other than English and Greek the technical aspects of the audit will apply.
Partners
Our Digital Marketing Services
We manage all aspects of your Google, social and all paid campaigns to get you the best results
Dedicated Account Strategist with 10+ Years of Experience
An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.
Full Google Ads Account Management
Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.
Social Ads Management
Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration
Analytics & Reporting
Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.
Conversion Optimization & Consulting
A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.
Budget Optimization
Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.
Landing Page & Website Optimization
Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.
Google Ads Audit Application
We will provide you with a Free Google Ads Audit to help you understand how you can improve your account. Please fill in the form below and we will get back to you.