DIGITAL MARKETING FOR YACHTS

Case study: Athenian Yachts

“The cooperation with AdGurus is excellent, the communication and the results are beyond expectations. Our company is extremely happy and we are sure that we will continue working together for years to come.”

George Tzaras,
Athenian Yachts

The brief

Athenian Yachts are one of the leaders in yacht chartering in Greece with more than 100 yachts under management. When we started working with them, they relied mainly on word of mouth and social media posts. By launching an international yacht marketing campaign, segmented by country for each type of yacht (Bareboat, Catamaran, Motor Yacht), we managed to make Google Search Ads the dominant channel for lead and booking acquisition.

Results

  • 122.23% Increase in submitted chartering requests from more than 50 countries
  • 88.52% Growth in traffic
  • 84.28%  New Users

Indicative Ads

About the Client

Athenian Yachts is a family-owned business with over 34 years’ experience in boat sales, yacht charter and management.

Quality, professionalism and value have made Athenian Yachts one of the most respected names in the European marine industry.

Athenian Yachts since 1988 is the exclusive dealer throughout Greece for Jeanneau, New Jeanneau Sunfast, Sun Odyssey and Yachts ranges.

athenian-yachts.gr

#yachts #yachtmarketing #yachtdigitalmarketing

Are we a match?

Feel like you haven’t unlocked the full potential of your digital marketing campaigns? Ready to take your ads to the next level?

Our campaigns play nice with

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Bing Ads

Shopify

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How can we help?

We love to help our customers succeed. If you need assistance with anything, please do not hesitate to contact us for more information about any of our services and we’ll give you free advice no strings attached!

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