DIGITAL MARKETING FOR YACHTS

Case study: Athenian Yachts

“The cooperation with AdGurus is excellent, the communication and the results are beyond expectations. Our company is extremely happy and we are sure that we will continue working together for years to come.”

George Tzaras,
Athenian Yachts

The brief

Athenian Yachts are one of the leaders in yacht chartering in Greece with more than 100 yachts under management. When we started working with them, they relied mainly on word of mouth and social media posts. By launching an international yacht marketing campaign, segmented by country for each type of yacht (Bareboat, Catamaran, Motor Yacht), we managed to make Google Search Ads the dominant channel for lead and booking acquisition.

Results

  • 122.23% Increase in submitted chartering requests from more than 50 countries
  • 88.52% Growth in traffic
  • 84.28%  New Users

Indicative Ads

About the Client

Athenian Yachts is a family-owned business with over 34 years’ experience in boat sales, yacht charter and management.

Quality, professionalism and value have made Athenian Yachts one of the most respected names in the European marine industry.

Athenian Yachts since 1988 is the exclusive dealer throughout Greece for Jeanneau, New Jeanneau Sunfast, Sun Odyssey and Yachts ranges.

athenian-yachts.gr

#yachts #yachtmarketing #yachtdigitalmarketing

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Dedicated Account Strategist with 10+ Years of Experience

Dedicated Account Strategist with 10+ Years of Experience

An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.

Full Google Ads Account Management

Full Google Ads Account Management

Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.

Social Ads Management

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

Analytics & Reporting

Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.

Conversion Optimization & Consulting

Conversion Optimization & Consulting

A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.

Budget Optimization

Budget Optimization

Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.

Landing Page & Website Optimization

Landing Page & Website Optimization

Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.

Our campaigns play nice with

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Bing Ads

Shopify

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How can we help?

We love to help our customers succeed. If you need assistance with anything, please do not hesitate to contact us for more information about any of our services and we’ll give you free advice no strings attached!

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