DIGITAL MARKETING FOR YACHTS
Case study: Athenian Yachts
The brief
Athenian Yachts are one of the leaders in yacht chartering in Greece with more than 100 yachts under management. When we started working with them, they relied mainly on word of mouth and social media posts. By launching an international yacht marketing campaign, segmented by country for each type of yacht (Bareboat, Catamaran, Motor Yacht), we managed to make Google Search Ads the dominant channel for lead and booking acquisition.
Results
- 122.23% Increase in submitted chartering requests from more than 50 countries
- 88.52% Growth in traffic
- 84.28% New Users
About the Client
Athenian Yachts is a family-owned business with over 34 years’ experience in boat sales, yacht charter and management.
Quality, professionalism and value have made Athenian Yachts one of the most respected names in the European marine industry.
Athenian Yachts since 1988 is the exclusive dealer throughout Greece for Jeanneau, New Jeanneau Sunfast, Sun Odyssey and Yachts ranges.
#yachts #yachtmarketing #yachtdigitalmarketing
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