DIGITAL MARKETING FOR YACHTS
Case study: Athenian Yachts
“The cooperation with AdGurus is excellent, the communication and the results are beyond expectations. Our company is extremely happy and we are sure that we will continue working together for years to come.”
George Tzaras,
Athenian Yachts
The brief
Athenian Yachts are one of the leaders in yacht chartering in Greece with more than 100 yachts under management. When we started working with them, they relied mainly on word of mouth and social media posts. By launching an international yacht marketing campaign, segmented by country for each type of yacht (Bareboat, Catamaran, Motor Yacht), we managed to make Google Search Ads the dominant channel for lead and booking acquisition.
Results
- 122.23% Increase in submitted chartering requests from more than 50 countries
- 88.52% Growth in traffic
- 84.28% New Users
Indicative Ads
About the Client
Athenian Yachts is a family-owned business with over 34 years’ experience in boat sales, yacht charter and management.
Quality, professionalism and value have made Athenian Yachts one of the most respected names in the European marine industry.
Athenian Yachts since 1988 is the exclusive dealer throughout Greece for Jeanneau, New Jeanneau Sunfast, Sun Odyssey and Yachts ranges.
#yachts #yachtmarketing #yachtdigitalmarketing
What we offer
We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers
Dedicated Account Strategist with 10+ Years of Experience
An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.
Full Google Ads Account Management
Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.
Social Ads Management
Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration
Analytics & Reporting
Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.
Conversion Optimization & Consulting
A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.
Budget Optimization
Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.
Landing Page & Website Optimization
Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.
Our campaigns play nice with
Google Analytics
Google Ads
Facebook Ads
LinkedIn Ads
Bing Ads
Shopify
How can we help?
We love to help our customers succeed. If you need assistance with anything, please do not hesitate to contact us for more information about any of our services and we’ll give you free advice no strings attached!
