DIGITAL MARKETING FOR YACHTS
Case study: Athenian Yachts
The brief
Athenian Yachts, a leading company in the Greek yacht chartering sector, manages an impressive fleet of over 100 yachts. This family-owned business, with more than 30 years of industry experience, has traditionally leaned on brokers and word-of-mouth recommendations to generate leads.
Our initiative was to launch a global yacht charter marketing campaign, tailored specifically by country and yacht category (Bareboat, Catamaran, Motor Yacht), taking into account the seasonal dynamics of the industry. These seasonal fluctuations, characterized by varying demand peaks across different regions, necessitated the development of sophisticated budget optimization processes. Our goal was to maximize demand capture throughout the year.
To achieve this, we employed Google Search Ads and other advanced Google campaign solutions that harness artificial intelligence to both generate and capture demand. In the fiercely competitive luxury market segment, these digital channels swiftly became the primary sources for lead and booking acquisition.
Results
- 122.23% Increase in submitted chartering requests from more than 50 countries
- 88.52% Growth in traffic
- 84.28% New Users
About the Client
Athenian Yachts is a family-owned business with over 34 years’ experience in boat sales, yacht charter and management.
Quality, professionalism and value have made Athenian Yachts one of the most respected names in the European marine industry.
Athenian Yachts since 1988 is the exclusive dealer throughout Greece for Jeanneau, New Jeanneau Sunfast, Sun Odyssey and Yachts ranges.
#yachts #yachtmarketing #yachtdigitalmarketing
What we offer
We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers
Exceptional Service
We care. 24-hour turnaround on most requests. Our team caps the number of clients we take in to give you the level of service you deserve.
Performance Marketing Specialization
We’re not an average do-it-all agency. We specialize in performance to get you the best results possible.
Social Ads Management
Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration
Analytics & Reporting
We use GA4, BigQuery and Google Looker Studio (Data Studio) to create real-time reports that make sense. We use Google Tag Manager to custom track everything. Call tracking set-up and integration.
Conversion Optimization & Consulting
A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.
Budget Optimization
Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.
Landing Page & Website Optimization
Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.