DIGITAL MARKETING FOR HEALTHCARE

Case study: IQ Skin Clinics

The brief

IQ Skin Clinics operates 3 high-end clinics in Athens. We were assigned the goal to consistently generate new customer leads and convert them to customers for one of there numerous therapies. To achieve this constant interest, we run for them Google Ads, including Search Ads, Display Ads and Performance Max Ads, Facebook Ads, and Native Programmatic Ads. Together with traditional web analytics we use phone tracking analytics to optimize and maximize results.

Results

  • 94% Increase in customer leads through phone calls and website forms in the first 6 months
  • 4000+ leads generated in 2022 with an average of 880 customer leads per month
  • 52.97%  Lower costs on Ad Budget

Indicative Ads

About the Client

IQ – Intensive Quality Skin Clinics has global presence in London, and Athens. Their vision is to provide the most advanced and of the highest quality clinical, invasive and cosmetic dermatology services.

Their clinics are equipped with cutting-edge Lasers and energy-based medical devices for multiple applications and treatments. The scientific team consists of highly experienced, rigorously trained and certified medical and nursing personnel that ensure a safe, successful and satisfying outcome.

With 25 years of experience & expertise in Dermatology. IQ Skin Clinics has the largest range of LASER & Energy Based devices in Greece.

iqskinclinics.com

#medical #medicalmarketing #performancemarketing

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Dedicated Account Strategist with 10+ Years of Experience

Dedicated Account Strategist with 10+ Years of Experience

An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.

Full Google Ads Account Management

Full Google Ads Account Management

Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.

Social Ads Management

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

Analytics & Reporting

Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.

Conversion Optimization & Consulting

Conversion Optimization & Consulting

A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.

Budget Optimization

Budget Optimization

Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.

Landing Page & Website Optimization

Landing Page & Website Optimization

Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.

Our campaigns play nice with

Google Analytics

Google Ads

Facebook Ads

LinkedIn Ads

Bing Ads

Shopify

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How can we help?

We love to help our customers succeed. If you need assistance with anything, please do not hesitate to contact us for more information about any of our services and we’ll give you free advice no strings attached!

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