DIGITAL MARKETING FOR FASHION
Case study: MYA Collection
The brief
When we started working with MYA Collection, they were already running ads on Facebook and Instagram. We leveraged our performance marketing experience and set up new fashion marketing campaigns mapping them on each stage of the marketing funnel. We used Facebook and Instagram Ads as well as Google Shopping Ads in such a way so that in the first month we had an all-time record in sales and have continued to grow from there.
Results
- 98.43% Revenue Growth in the first year
- € 150.000+ Revenue Growth in the first year
- 30% Order Growth in the first month
How we did it - created a marketing funnel
- Organic Content: All organic and traffic from influencers essentially enters the funnel here
- Awareness campaigns: We used Google Shopping and Instagram Catalog ads to reach new prospective clients
- Middle of the funnel: Leverage curated content, carousels and shopping experiences on social to further engage potential customers
- Conversion campaigns: Used Google Search brand campaigns and retargeting to convert engaged users into customers
- Repeat Byers: Used retargeting on selected content to retarget previous customers and generate repeat sales
Indicative Ads
About the Client
MYA’s vision is to design and create women’s clothing, inspired by its explorations of exotic places and different cultures around the world. They create unique collections that represent each woman separately.
Their journey began in 2016 by Dimitra Nika to fulfill the dream of creating her own brand. Affected by her travel experiences, she now gives the sense of beauty and freedom to every modern woman.
MYA taps into that sense of beauty, love & freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation & real world, MYA brings that spirit to life, wherever you are.
#fashion #fashionmarketing
What we offer
We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers
Dedicated Account Strategist with 10+ Years of Experience
An experienced account strategist that will be constantly thinking of ways to get you better results. 24 hours SLA on most requests. We cap the number of clients we take to give you the level of service you deserve.
Full Google Ads Account Management
Campaign set up, keyword research, optimization, remarketing, Google Analytics integration, ad texts creation / proofreading / consulting.
Social Ads Management
Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration
Analytics & Reporting
Conversion tracking and reporting, custom conversion set up, monitoring, optimization of all paid media campaigns for best performance. Conversion attribution comparison and modelling, custom attribution setup. Call tracking set-up and integration.
Conversion Optimization & Consulting
A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.
Budget Optimization
Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.
Landing Page & Website Optimization
Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.
Our campaigns play nice with
Google Analytics
Google Ads
Facebook Ads
LinkedIn Ads
Bing Ads
Shopify
How can we help?
We love to help our customers succeed. If you need assistance with anything, please do not hesitate to contact us for more information about any of our services and we’ll give you free advice no strings attached!
