Digital Marketing for Fashion

Case study: MYA Collection

The brief

When we started working with MYA Collection, they were already running ads on Facebook and Instagram. We leveraged our performance marketing experience and set up new fashion marketing campaigns mapping them on each stage of the marketing funnel. We used Facebook and Instagram Ads as well as Google Shopping Ads in such a way so that in the first month we had an all-time record in sales and have continued to grow from there.

Results

98.43% Revenue Growth in the first year
€ 150.000+ Revenue Growth in the first year
30% Order Growth in the first month

How we did it - created a marketing funnel

Organic Content: All organic and traffic from influencers essentially enters the funnel here
Awareness campaigns: We used Google Shopping and Instagram Catalog ads to reach new prospective clients
Middle of the funnel: Leverage curated content, carousels and shopping experiences on social to further engage potential customers
Conversion campaigns: Used Google Search brand campaigns and retargeting to convert engaged users into customers
Repeat Byers: Used retargeting on selected content to retarget previous customers and generate repeat sales

Indicative Ads

About the Client

MYA’s vision is to design and create women’s clothing, inspired by its explorations of exotic places and different cultures around the world. They create unique collections that represent each woman separately.

Their journey began in 2016 by Dimitra Nika to fulfill the dream of creating her own brand. Affected by her travel experiences, she now gives the sense of beauty and freedom to every modern woman.

MYA taps into that sense of beauty, love & freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation & real world, MYA brings that spirit to life, wherever you are.

www.myacollection.com

#fashion #fashionmarketing

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Exceptional Service

We care. 24-hour turnaround on most requests. Our team caps the number of clients we take in to give you the level of service you deserve.

Performance Marketing Specialization

We’re not an average do-it-all agency. We specialize in performance to get you the best results possible.

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

We use GA4, BigQuery and Google Looker Studio (Data Studio) to create real-time reports that make sense. We use Google Tag Manager to custom track everything. Call tracking set-up and integration.