Performance Marketing for Travel

Case study: Clio Muse Tours

“The custom reports they created for us where invaluable in getting a better understanding on the performance of our marketing efforts”

Yiannis Nikolopoulos,
CEO, Clio Muse Tours

The brief

Clio Muse Tours sought to enhance their online presence and drive direct tour purchases through their website. The objective was to design an international Google Ads campaign tailored to specific markets and tours to ensure maximum relevance and efficiency. Given the narrow targeting window for tours, precision in delivering the right message at the right moment was crucial. We also ran international campaigns on Meta to supplement their paid efforts.

The strategy also included upgrading their analytics tracking with Google Analytics 4, and using BigQuery as a data warehouse to provide advanced analytics, aiming for deeper insights into customer behavior and targeting efficiency.

Results

1200% increase in both transactions and revenue

The campaign resulted in a remarkable 1200% increase in both transactions and revenue, between 2022 and 2023. This was achieved with only a 100% increase in ad spend.

This success underscores the effectiveness of targeted, market-specific campaigns and the importance of advanced analytics in understanding and reaching potential customers. The strategic approach not only boosted sales but also enhanced Clio Muse Tours’ visibility in the competitive travel and tourism industry.

About the Client

Clio Muse Tours is a pioneering company that offers a unique blend of digital and cultural experiences through self-guided audio tours. With a focus on innovation and storytelling, they provide engaging tours that connect users with authentic local insights and historical perspectives across various global destinations. The have created over 450 self-guided tours in over 35 countries.

cliomusetours.com

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Exceptional Service

We care. 24-hour turnaround on most requests. Our team caps the number of clients we take in to give you the level of service you deserve.

Performance Marketing Specialization

We’re not an average do-it-all agency. We specialize in performance to get you the best results possible.

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

We use GA4, BigQuery and Google Looker Studio (Data Studio) to create real-time reports that make sense. We use Google Tag Manager to custom track everything. Call tracking set-up and integration.