COSMETICS & BEAUTY INDUSTRY PERFORMANCE MARKETING

Case study: Juliette Armand

“They responded perfectly to what we needed and they are really good in their job with actual, impressive results.”

Bill Papaefstratiou,
Head of Marketing, Juliette Armand

The brief

Juliette Armand hired us to increase brand awareness and online sales by creating cross-channel top-of-mind awareness and performance campaigns.

The strategy included orchestrating all digital channels including social, social shopping, search ads and Google Shopping ads.

Results

15X return on investment (ROI).

The campaign resulted in a remarkable 15X return on investment (ROI).

This success was achieved by deploying targeted campaigns on META and Google Ads platforms. The key was leveraging all the latest tools, including first-party data marketing (1P Data), to define and reach the correct customer personas. This strategic approach not only boosted sales but also enhanced Juliette Armand’s visibility in the competitive cosmetics and skincare industry.

About the Client

Juliette Armand was established in 1992 when the two chemists – Michalis Papaefstratiou and Ioulia Armagou decided to enter the beauty industry and develop new formulas by creating the brand name “Juliette Armand, The Personal Professional Cosmetics”.

Juliette Armand’s success and recognition is based on the continuous search of formulas and the production of professional products with maximum efficiency in order to meet the highest demands of beauty professionals.

juliettearmand.com

What we offer

We manage all aspects of your Digital Marketing campaigns: Google, social and all paid ads to get you leads and customers

Exceptional Service

Exceptional Service

We care. 24-hour turnaround on most requests. Our team caps the number of clients we take in to give you the level of service you deserve.

Performance Marketing Specialization

Performance Marketing Specialization

We’re not an average do-it-all agency. We specialize in performance to get you the best results possible.

Social Ads Management

Social Ads Management

Full campaign set up for maximum results, pixel set up, audience and interest targeting optimization, custom audiences, retargeting, Google Analytics integration

Analytics & Reporting

Analytics & Reporting

We use GA4, BigQuery and Google Looker Studio (Data Studio) to create real-time reports that make sense. We use Google Tag Manager to custom track everything. Call tracking set-up and integration.

Conversion Optimization & Consulting

Conversion Optimization & Consulting

A/B testing and suggestions for changes in budget, ad copy, creative. General consulting on creatives, ad copy, and site setup.

Budget Optimization

Budget Optimization

Budget mix consulting and budget allocation on different channels (search, display, video, performance max) based on KPIs and performance.

Landing Page & Website Optimization

Landing Page & Website Optimization

Consulting on how to set up landing pages for better conversion rates, website monitoring on user paths and funnel analysis.

We play nice with

Google Ads

Instagram Ads

Meta Ads

TikTok Ads

LinkedIn Ads

Bing Ads

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